The most important job--perhaps the whole goal of storytelling--is to make the recipient feel. No matter what other goals you may have--to instruct, to subvert, to convert, even to merely relate an event--if you don't make the reader/listener/viewer feel, you will never capture that person's attention enough for them to pay attention enough to your story. If they feel, your story will live. If they don't, your story is just a dry husk.
Just something to keep in mind.
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